SELECTED PEER REVIEWED ARTICLES
Although the need for uniqueness has been extensively investigated by consumer researchers, food and tourism researchers have been silent on this promising research topic. This study examined food neophilia and ethnic food involvement as potential mediators of the association between tourists’ need for uniqueness (TNFU) and ethnic food purchase intention. Additionally, it was tested whether independent self-construal moderates this serial mediation effect. Results showed that the relationship between tourists’ need for uniqueness and ethnic food purchase intention was serially and positively mediated by food neophilia and ethnic food involvement. Furthermore, the moderated serial mediation effect was stronger at higher values of independent self-construal. Click here to download the article.
Keywords: Ethnic food involvement; Food neophilia; Food tourism; Independent self-construal; Moderated serial mediation; Tourists’ need for uniqueness.
Although it has been widely discussed in the literature, no scale has yet been developed to measure the consumption aspect of death. This study aims to develop a domain-specific death-related status consumption (DRSC) scale to bridge this gap in the field. Results reveal the following three dimensions of the scale: conspicuousness, planning, and showing respect. In four studies, which collate the views of 1,302 participants, both students and adults, the DRSC demonstrates internal consistency and validity across cultures (Turkey, the U.S., and culturally diverse sample). The importance of such a scale for the field is discussed. Click here to download the article
Consumer researchers specifically interested in popularity have generally focused on either product popularity or brand popularity but have been largely silent on the subject of the need for popularity. Although a large number of studies have examined reference group influence on consumer behaviors, no research has yet evaluated the need for popularity in the consumption context. With this aim, the main purpose of this study is to investigate the effect of the need for popularity on purchase decisions and impulse-buying behavior concerning fashion clothing. Accordingly, this study explores the relationships between fashion clothing purchase decision involvement, need for popularity and fashion-oriented impulse buying. Using a sample of Amazon Mechanical Turk (MTurk) participants (n = 333), this study finds that (1) the need for popularity positively influences purchase decision involvement and impulse-buying behavior concerning fashion clothing and (2) the involvement in purchase decisions concerning fashion clothing positively influences fashion-oriented impulse buying. This research advances the understanding of the need for popularity in the context of fashion consumption. Implications and limitations for future research are discussed and consumer researchers are called to pay attention to this promising research area. Click here to download the article
Despite the availability of several domain-specific instruments and its obvious drawbacks, it is interesting that the SERVQUAL scale is still used in health care settings. For this reason, the main aim of this study was to compare two different service quality scales in a health care setting. We compared the fit of the SERVQUAL model with a domain-specific model through confirmatory factor analysis using AMOS. The results showed that the domain-specific scale was superior to SERVQUAL within the context of a health care environment. We believe that using/modifying a generalized scale is not a good approach when we have domain-specific alternatives available.