HAKAN CENGİz

CONSUMER RESEARCHER

Hakan Cengiz resim

ACADEMIC POSITIONS

2023 - ...

PROFESSOR

KBÜ – Business Administration – Department of Marketing

2022 -2023

Post-DoC RESEARCHER

Arizona State University – School of Social Work  

2018 - 2023

ASSOCIATE PROFESSOR

KBÜ – Business Administration – Department of Marketing

Post-DOC RESEARCHER

2015 - 2016

The University of Waikato  – Waikato Management School – Department of Marketing

VISITING SCHOLAR
PH.D. RESEARCHER

2012 - 2014

University of Southern California – Marshall Business School – Department of Marketing

EDUCATION

2010 - 2014

PH.d. - BUSINESS ADMINISTRATION
MARKETING

Eskişehir Osmangazi Üniversitesi
2007-2010

MASTER - BUSINESS ADMINISTRATION

Eskişehir Osmangazi Üniversitesi


2003 - 2007

B.A. - BUSINESS ADMINISTRATION

Eskişehir Osmangazi Üniversitesi
2012 - 2014

CONTACT

Dr. Hakan Cengiz’s research focuses on the behavioral patterns, attitudes, and intentions of consumers. His work spans diverse research subjects including fashion, tourism, death, and health, and has been published in journals such as the Journal of Marketing and Management, Appetite, and Death & Dying. He is an active peer reviewer and editorial board member for numerous journals within his field. Dr. Cengiz is well-versed in contemporary consumer research topics, as well as qualitative and quantitative research methodologies and sales management. He brings this expertise to the classroom, teaching courses on these subjects. Since 2014, he has served in various administrative roles at his institution, including department head and assistant dean, where he has been instrumental in shaping academic policies and departmental strategies.

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